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The Lo Justo party emerged in early 2024 as a faction of the Purple Party opposed to party president Luis Durán, who reorganized the party to the detriment of the party's communications wing that had supported Julio Guzmán's presidential campaign in the 2021 presidential election. Following the failure of Guillermo Flores' candidacy for mayor of Lima due to documentary errors, Flor Pablo proposed relaunching the party with another name and logo, because Guzmán had registered the trademark with INDECOPI and refused to give it up.
By the end of 2023, Pablo, along with Marisol Pérez Tello, Eduardo Dargent and Daniel Olivares, began talks to form a new party if they failed to change the name and logo of the Purple Party. On 10 January 2024, Pablo sent a letter to Durán urging him to change the name and logo of the Purple Party. On 18 January, José Luis Márquez Molina, Pérez Tello's adviser, put forward Lo Justo's name before the National Jury of Elections (JNE). On 2 February, Pablo resigned from the Purple Party; on 14 February, Olivares would do the same; launching the Lo Justo party. Alberto de Belaúnde and Gino Costa also joined Lo Justo party.
Pablo and Pérez Tello mentioned that they sought to be a decentralized party, adding to its influx of members the likes of former governor of Cuzco, Jean Paul Benavente, among other regional officials.
By June 2024, Lo Justo’s leaders realized the party would not be able to register at the National Jury of Elections on time before the 12 July 2024 deadline, desisting of continuing the process and exploring possible parties to integrate. Following People's Liberty rejection, they reached an agreement with First the People (PLG) party to fully integrate Lo Justo into their party in order to not lose the opportunity of participating of the 2026 election.
In 2026 election, Marisol Pérez Tello was PLG presidential candidate, finishing 8th with 3.41% of votes.
The party was described as radical centrist and social liberal, somewere similar to the Purple Party.
Co-leaders: Marisol Pérez Tello, Flor Pablo
peLoJustoLast edited August 2026