George's Day Movement

The party was founded in December 1996 by members of the political satire television programme Canaletto. Members of the show, which succeeded Ku-Ku in the mid-1990s, participated in the 1997 Bulgarian protests, and had previously tried to create a party named the Ku-Ku People’s Movement in 1994, but the registration was denied by the Supreme Court of Cassation of Bulgaria, with tacit support from the two major political parties at the time, the Union of Democratic Forces and the Bulgarian Socialist Party. The founder of the party, Lyuben Dilov Jr. estimated that had it run in the 1997 parliamentary election, the party could have earned roughly 10% of the vote and over 30 seats in the parliament. Ultimately, it opted to instead focus on the local elections held in 1999, until which time it de facto operated as a union of clubs alongside the Civil Society Against Corruption Association. Future There is Such a People founder Slavi Trifonov was a supporter of the party during this time and a member of the television program Ku-Ku and its successor.

It joined the United Democratic Forces before the 2005 elections.

Since 2013, Assoc. Prof. Dragomir Stefanov has held the position of chairman. Lyuben Dilov Jr. was elected honorary chairman for life. The George's Day Movement also established a Youth George's Day Movement (MDG) in 2015. Dr. Daniel Parushev was elected as the leader of the youth, and he headed the MDG until 2017.

The party participated in an electoral coalition with GERB and the Union of Democratic Forces since elections in 2021.

Lyuben Dilov Jr. died on 2 June 2026.

The party was described as right-wing and conservative.

Chairperson: Lyuben Dilov Jr. (until 2013), Dragomir Stefanov (since 2013)